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  <!-- Homepage -->
  <url>
    <loc>https://shapeandshift.dev/</loc>
    <xhtml:link rel="alternate" hreflang="de" href="https://shapeandshift.dev/" />
    <xhtml:link rel="alternate" hreflang="en" href="https://shapeandshift.dev/en" />
    <xhtml:link rel="alternate" hreflang="x-default" href="https://shapeandshift.dev/" />
    <lastmod>2026-02-13</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>
  
  <!-- Leistungen / Services -->
  <url>
    <loc>https://shapeandshift.dev/leistungen</loc>
    <xhtml:link rel="alternate" hreflang="de" href="https://shapeandshift.dev/leistungen" />
    <xhtml:link rel="alternate" hreflang="en" href="https://shapeandshift.dev/en/services" />
    <lastmod>2026-01-15</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  
  <!-- Shopware 6 Entwicklung -->
  <url>
    <loc>https://shapeandshift.dev/leistungen/shopware-6-entwicklung</loc>
    <xhtml:link rel="alternate" hreflang="de" href="https://shapeandshift.dev/leistungen/shopware-6-entwicklung" />
    <xhtml:link rel="alternate" hreflang="en" href="https://shapeandshift.dev/en/services/shopware-6-development" />
    <lastmod>2026-01-15</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  
  <!-- Shopware Migration -->
  <url>
    <loc>https://shapeandshift.dev/leistungen/shopware-migration</loc>
    <xhtml:link rel="alternate" hreflang="de" href="https://shapeandshift.dev/leistungen/shopware-migration" />
    <xhtml:link rel="alternate" hreflang="en" href="https://shapeandshift.dev/en/services/shopware-migration" />
    <lastmod>2026-01-15</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  
  <!-- Wartung & SLA -->
  <url>
    <loc>https://shapeandshift.dev/leistungen/wartung-sla</loc>
    <xhtml:link rel="alternate" hreflang="de" href="https://shapeandshift.dev/leistungen/wartung-sla" />
    <xhtml:link rel="alternate" hreflang="en" href="https://shapeandshift.dev/en/services/maintenance-sla" />
    <lastmod>2026-01-15</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  
  <!-- Weiterentwicklung -->
  <url>
    <loc>https://shapeandshift.dev/leistungen/weiterentwicklung</loc>
    <xhtml:link rel="alternate" hreflang="de" href="https://shapeandshift.dev/leistungen/weiterentwicklung" />
    <xhtml:link rel="alternate" hreflang="en" href="https://shapeandshift.dev/en/services/enhancement" />
    <lastmod>2026-01-15</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  
  <!-- Plugin & Payment Entwicklung -->
  <url>
    <loc>https://shapeandshift.dev/leistungen/plugin-payment-entwicklung</loc>
    <xhtml:link rel="alternate" hreflang="de" href="https://shapeandshift.dev/leistungen/plugin-payment-entwicklung" />
    <xhtml:link rel="alternate" hreflang="en" href="https://shapeandshift.dev/en/services/plugin-payment-development" />
    <lastmod>2026-01-15</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  
  <!-- Referenzen -->
  <url>
    <loc>https://shapeandshift.dev/referenzen</loc>
    <xhtml:link rel="alternate" hreflang="de" href="https://shapeandshift.dev/referenzen" />
    <xhtml:link rel="alternate" hreflang="en" href="https://shapeandshift.dev/en/references" />
    <lastmod>2026-02-13</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  
  <!-- Case Study: van Laack -->
  <url>
    <loc>https://shapeandshift.dev/case-studies/van-laack</loc>
    <xhtml:link rel="alternate" hreflang="de" href="https://shapeandshift.dev/case-studies/van-laack" />
    <xhtml:link rel="alternate" hreflang="en" href="https://shapeandshift.dev/en/case-studies/van-laack" />
    <lastmod>2025-01-26</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  
  <!-- Case Study: Egret -->
  <url>
    <loc>https://shapeandshift.dev/case-studies/egret</loc>
    <xhtml:link rel="alternate" hreflang="de" href="https://shapeandshift.dev/case-studies/egret" />
    <xhtml:link rel="alternate" hreflang="en" href="https://shapeandshift.dev/en/case-studies/egret" />
    <lastmod>2026-02-13</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  
  <!-- Über uns / About -->
  <url>
    <loc>https://shapeandshift.dev/ueber-uns</loc>
    <xhtml:link rel="alternate" hreflang="de" href="https://shapeandshift.dev/ueber-uns" />
    <xhtml:link rel="alternate" hreflang="en" href="https://shapeandshift.dev/en/about-us" />
    <lastmod>2026-01-15</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  
  <!-- Kontakt / Contact -->
  <url>
    <loc>https://shapeandshift.dev/kontakt</loc>
    <xhtml:link rel="alternate" hreflang="de" href="https://shapeandshift.dev/kontakt" />
    <xhtml:link rel="alternate" hreflang="en" href="https://shapeandshift.dev/en/contact" />
    <lastmod>2026-01-15</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  
  <!-- Blog -->
  <url>
    <loc>https://shapeandshift.dev/blog</loc>
    <xhtml:link rel="alternate" hreflang="de" href="https://shapeandshift.dev/blog" />
    <xhtml:link rel="alternate" hreflang="en" href="https://shapeandshift.dev/en/blog" />
    <lastmod>2026-02-24</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
  
  <!-- Blog: Headless Architektur E-Commerce -->
  <url>
    <loc>https://shapeandshift.dev/blog/headless-architektur-ecommerce-shopware-deep-dive</loc>
    <xhtml:link rel="alternate" hreflang="de" href="https://shapeandshift.dev/blog/headless-architektur-ecommerce-shopware-deep-dive" />
    <xhtml:link rel="alternate" hreflang="en" href="https://shapeandshift.dev/en/blog/headless-architecture-ecommerce-shopware-deep-dive" />
    <lastmod>2026-02-24</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  
  <!-- Blog: Case Study Egret -->
  <url>
    <loc>https://shapeandshift.dev/blog/case-study-egret-sla-partnerschaft</loc>
    <xhtml:link rel="alternate" hreflang="de" href="https://shapeandshift.dev/blog/case-study-egret-sla-partnerschaft" />
    <xhtml:link rel="alternate" hreflang="en" href="https://shapeandshift.dev/en/blog/case-study-egret-sla-partnership" />
    <lastmod>2025-02-04</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  
  <!-- Blog: Full Service Setups -->
  <url>
    <loc>https://shapeandshift.dev/blog/full-service-setups-unterschaetzt</loc>
    <xhtml:link rel="alternate" hreflang="de" href="https://shapeandshift.dev/blog/full-service-setups-unterschaetzt" />
    <xhtml:link rel="alternate" hreflang="en" href="https://shapeandshift.dev/en/blog/full-service-setups-underestimated" />
    <lastmod>2025-02-03</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  
  <!-- Blog: Case Study van Laack -->
  <url>
    <loc>https://shapeandshift.dev/blog/case-study-van-laack-premium-commerce</loc>
    <xhtml:link rel="alternate" hreflang="de" href="https://shapeandshift.dev/blog/case-study-van-laack-premium-commerce" />
    <xhtml:link rel="alternate" hreflang="en" href="https://shapeandshift.dev/en/blog/case-study-van-laack-premium-commerce" />
    <lastmod>2025-01-26</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>
  
  <!-- Blog: Projektgröße 100k-200k -->
  <url>
    <loc>https://shapeandshift.dev/blog/projektgroesse-100k-200k-gefaehrlichste-zone-shopware-6</loc>
    <xhtml:link rel="alternate" hreflang="de" href="https://shapeandshift.dev/blog/projektgroesse-100k-200k-gefaehrlichste-zone-shopware-6" />
    <xhtml:link rel="alternate" hreflang="en" href="https://shapeandshift.dev/en/blog/project-size-100k-200k-most-dangerous-zone-shopware-6" />
    <lastmod>2025-01-23</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  
  <!-- Blog: Wann Shopware 6 das falsche System ist -->
  <url>
    <loc>https://shapeandshift.dev/blog/wann-shopware-6-das-falsche-system-ist</loc>
    <xhtml:link rel="alternate" hreflang="de" href="https://shapeandshift.dev/blog/wann-shopware-6-das-falsche-system-ist" />
    <xhtml:link rel="alternate" hreflang="en" href="https://shapeandshift.dev/en/blog/when-shopware-6-is-the-wrong-system" />
    <lastmod>2025-01-22</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  
  <!-- Blog: Shopware 6 Kommunikationsarchitektur -->
  <url>
    <loc>https://shapeandshift.dev/blog/shopware-6-kommunikationsarchitektur</loc>
    <xhtml:link rel="alternate" hreflang="de" href="https://shapeandshift.dev/blog/shopware-6-kommunikationsarchitektur" />
    <xhtml:link rel="alternate" hreflang="en" href="https://shapeandshift.dev/en/blog/shopware-6-communication-architecture" />
    <lastmod>2025-01-19</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  
  <!-- Blog: UCP vs ACP -->
  <url>
    <loc>https://shapeandshift.dev/blog/ucp-vs-acp-shopware-agentic-commerce</loc>
    <xhtml:link rel="alternate" hreflang="de" href="https://shapeandshift.dev/blog/ucp-vs-acp-shopware-agentic-commerce" />
    <xhtml:link rel="alternate" hreflang="en" href="https://shapeandshift.dev/en/blog/ucp-vs-acp-shopware-agentic-commerce" />
    <lastmod>2025-01-15</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  
  <!-- Blog: Personalisierte Produktempfehlungen KI -->
  <url>
    <loc>https://shapeandshift.dev/blog/personalisierte-produktempfehlungen-ki-ecommerce</loc>
    <xhtml:link rel="alternate" hreflang="de" href="https://shapeandshift.dev/blog/personalisierte-produktempfehlungen-ki-ecommerce" />
    <xhtml:link rel="alternate" hreflang="en" href="https://shapeandshift.dev/en/blog/personalised-product-recommendations-ai-ecommerce" />
    <lastmod>2025-12-10</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  
  <!-- Blog: AI Campaigns Fashion -->
  <url>
    <loc>https://shapeandshift.dev/blog/ai-campaigns-fashion-lifestyle</loc>
    <xhtml:link rel="alternate" hreflang="de" href="https://shapeandshift.dev/blog/ai-campaigns-fashion-lifestyle" />
    <xhtml:link rel="alternate" hreflang="en" href="https://shapeandshift.dev/en/blog/ai-campaigns-fashion-lifestyle" />
    <lastmod>2025-11-28</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  
  <!-- Impressum / Imprint -->
  <url>
    <loc>https://shapeandshift.dev/impressum</loc>
    <xhtml:link rel="alternate" hreflang="de" href="https://shapeandshift.dev/impressum" />
    <xhtml:link rel="alternate" hreflang="en" href="https://shapeandshift.dev/en/imprint" />
    <lastmod>2025-01-01</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
  </url>
  
  <!-- Datenschutz / Privacy -->
  <url>
    <loc>https://shapeandshift.dev/datenschutz</loc>
    <xhtml:link rel="alternate" hreflang="de" href="https://shapeandshift.dev/datenschutz" />
    <xhtml:link rel="alternate" hreflang="en" href="https://shapeandshift.dev/en/privacy-policy" />
    <lastmod>2025-01-01</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
  </url>
  
  <!-- AGB / Terms -->
  <url>
    <loc>https://shapeandshift.dev/agb</loc>
    <xhtml:link rel="alternate" hreflang="de" href="https://shapeandshift.dev/agb" />
    <xhtml:link rel="alternate" hreflang="en" href="https://shapeandshift.dev/en/terms-and-conditions" />
    <lastmod>2025-01-01</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.3</priority>
  </url>
  
  <!-- Blog: AI Commerce Status Report Q1 2026 -->
  <url>
    <loc>https://shapeandshift.dev/blog/ai-commerce-status-report-q1-2026</loc>
    <xhtml:link rel="alternate" hreflang="de" href="https://shapeandshift.dev/blog/ai-commerce-status-report-q1-2026" />
    <xhtml:link rel="alternate" hreflang="en" href="https://shapeandshift.dev/en/blog/ai-commerce-status-report-q1-2026" />
    <lastmod>2026-02-04</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>
  
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